TORTA
TRUCK
Since 2010, Carmen and Jesus have been serving breakfast tortas and atoles from their humble food cart, affectionately known as “El Carrito,” in Union City.
In 2016, Victoria, first generation of Mexican immigrants, took the reins and transformed their vision into what is now known as Torta Truck. She expanded the menu to include the now wildly popular birria tacos and tortas, and began showcasing their offerings at street fairs and food festivals. From 2016 to 2018, the business operated as a tent vendor, with “Torta Truck” still more of a dream than reality. But on May 25, 2018, that dream came to life when the window to their first food truck opened to a cheering crowd at Monmouth County’s racetrack park.
By 2020, Torta Truck found its new home in Jersey City, where the business continues to flourish, now with a storefront at 413 Central Avenue
